Create a Marketing & Messaging Strategy for College Access Now
College Access Now (CAN) is dedicated to making college admission possible for talented, motivated and economically disadvantaged students who are in the first generation of their families to attend college. Its methodology is unique; it promotes college attendance through a best practice combination of full-time on-site staffing and services, after-school class sessions, campus visits and individualized coaching.
Clear, concise messaging will set CAN apart from others in the college access and success arena. Ensuring that the Board, staff and volunteers, and collateral are aligned and speak to the impact of the organization is critical as CAN looks to scale significantly over the next few years. CAN is looking for volunteers to help with a few projects around creating this new marketing strategy for the organization. Possible engagements include:
- Lead a CAN task force through a Marketing Strategy process that will help the organization develop clear, concise and consistent messaging for use in fund development and community outreach. This may lead to possible re-branding and updating the mission statement.
- This new framework would lead to new concept, creative and production of new CAN style sheet, collateral, annual report, and related graphic design elements. This work may be taken on by a different volunteer if needed.
More details upon request
Anticipated Dates: August - December 2012
Interested in volunteering for this project? Send us an email >>